Sunday, July 6, 2008

PREVENT E-AUCTION FRAUD WHEN A CONSUMER PARTICIPATING IN AN E-AUCTION

In this generation, technology has becomes the most important things in our daily life. The growth of technology is growing rapidly. One of the most important technologies that really have made our daily life easier is Internet. Through internet we can work and study in our house. Besides, with internet we can also pay our bills, purchase and even sell product or services. There are some people uses internet for wrong purposes. Mostly, online fraud is the highest criminal activities.

Here are some important notes that people should take notes when participating in an e-auction. Firstly, is the User identity verification where eBay uses the service of Equifax to verify user identities for fee. Verified eBay user, a voluntary program, encourages users to supply eBay with information for online verification. By offering their Social Security number, driver’s license number, and date of birth, users can qualify for the highest level of verification on eBay.

Next is Authentication service which product authentication is a way of determining whether an item is genuine and described appropriately. Authentication is very difficult to perform because it relies on the expertise of the authenticators. This is because of their training and experience, experts can (for a fee) often detect counterfeits based on subtle details. However, two expert authenticators may have different opinions about the authenticity of the same item.

In Feedback forum, eBay allows registered buyers and sellers to build up their online trading reputations. It provides users with the ability to comment on their experiences with other individuals. Besides that, for Insurance policy, eBay offers insurance underwritten by Lloyd’s of London. Users are covered up to $200, with a $25 deductible. The program is provided at no cost to eBay users.

Lastly, Verification is a way of confirming the identity and evaluating the condition of an item is through verification. With verification, neutral third parties will evaluate and identify an item through a variety of means. For example, some collectors have their item “DNA tagged” for identification purposes. This provides a way of tracking an item if it changes ownership in the future.

Saturday, July 5, 2008

New marketing Communication Tools for companies: Corporate blog

Nowadays, more and more organizations use corporate blog as a new marketing communication tool.

First at all, what is corporate blog? Actually, corporate blog is just like a personal blog which we use for posting our personal article or updating our personal information and news. Many organizations use the corporate blog to sell and promote their products.

Corporate blog brings a lot of benefit to the customers and organization.
For customers:
-It provides the latest news and information about company and its product.

-It allows customers express their pe
rsonal opinion, suggestion and complaint here.
-Customers are easier to search their products by using blog.


For organizations:
-Easy to publish and set up.
-Free customer feedbacks and suggestions about your products.
-Providing more detail or accurate information to your customers.
-Building better relationship with your customers.


Corporate blog are new but powerful marketing communication tools for the organization. No matter what kind of organization you are: large or small, domestic company or international company, primary or public company can create your own corporate blog. Besides helping strengthen the relationship with your customers, a good corporate blog can also help to attract more potential customers!

There are some steps that to make successful corporate blog that benefits the organization:
- Companies have to be more concern about the liability and limitation that
will lead to legal issue.
-
Update frequently in order to attract more readers/ customers to visit it.
-Visiting and observing high quality corporate blogs and learn their blogging skill.

There are some examples of high quality blogs here:
Boeing ,Facebook, Google
Dell, Yahoo!

Just like personal blog, the organization must pay more attention to maintain and update it constantly and make creative changes in order to get more benefits and improve its brand image. Otherwise you will get nothing from corporate blog.

E-Government in Malaysia: Implementation so far and Citizen’s Adoption Strategies



The Electronic Government initiative was launched to lead the country into the Information Age. It will improve how the government operates internally, as well as how it delivers services to the people of Malaysia. It seeks to improve the convenience, accessibility and quality of interactions with citizens and businesses. Before that, it also will improve information flows and processes within government to improve the speed and quality of policy development, coordination and enforcement.

Implementation:

  1. Project Monitoring System (SPP II)
  2. Human Resource Management Information System (HRMIS)
  3. Generic Office Environment (GOE)
  4. Electronic Procurement (EP)
  5. Electronic Services (E-Services)
  6. Electronic Labour Exchange (ELX)
  7. E-Syariah

Common problems encountered by consumers:

  • E-government services to gain widespread acceptance, they must have the same standing as equivalent paper process and ensuring the privacy and security.
  • Confusion over what exactly should be in law need further clarification on what they can and cannot do.
  • Unfamiliarity with ICT, lack of access, lack of training, and concerns about privacy and security of information.

The ways to encourage more citizens to use the e-government applications:

  • Improving access to public information and services
  • Through ICTs -broadly defined to include television, radio and telephones that the public can more easily access information and services.

LeeFlower.com

LeefFLower.com Is founded in 1964, company is doing flower business at the beginning. Now, they have been provided online shopping services to their customer. Its office is at Petaling Jaya, Selangor.

"Despite they continuous growth in the Flower Business, they have not lost their integrity and vision, and will continue to serve all their valued customers with the utmost care to their fullest satisfaction. "- from here

LeeFlower not only selling flower online, it also can send e-greeting card through e-mail and it also provide flower design course. LeeFlower will offer free delivery within Malaysia and Singapore if client order online.

The website presents the category of flower and gift (e.g. chocolate, cake, wine or teddy bear), client can choose each one then fill in the address of sender, receiver, date and time send to receiver. Company accept Master card, Visa and Amex card payment. Company ask client provide name, e-mail and order NO. begin AFS, LFS or MFS – follows by number, and then company will inform through e-mail or SMS to update order delivery result.

LeeFlower also provide client to see their inventory, it can let client to check whether that flower is available or not.

The web page design of LeeFlower is very simple and easy to see everything stated in home page.

Wednesday, July 2, 2008

Credit card debts: causes and prevention

Nowadays, cost of living has becoming high, which indirectly have created various problems too many peoples. Mainly, people will place emergency bills such as car repairs, home repairs and others onto credit card and then hopefully can pay back the debts.

The cause of debts is because people have low income but high expenses. Today, many people are spending more than their income where expenses level is higher than income. Through poor money management also causes debts where they do not have monthly spending plan and not keeping track with monthly bills. By this, will leads to spending in useless things. Besides, for underemployment peoples are people not getting enough working hours at job, where not reaching the working hours requirements.

To prevent from credit card debts, one of the prevention is not ignoring primary debts because this should always be the main priority over other commitments. The best way is by listing all the income received monthly and monthly bills that need to be pay. By this there is no excuse to spend money on not important things. However, the need of having a saving plan is important. Where by setting aside a certain amount each month into saving account and setting a goal in mind can be motivates.