PREVENT E-AUCTION FRAUD WHEN A CONSUMER PARTICIPATING IN AN E-AUCTION

In this generation, technology has becomes the most important things in our daily life. The growth of technology is growing rapidly. One of the most important technologies that really have made our daily life easier is Internet. Through internet we can work and study in our house. Besides, with internet we can also pay our bills, purchase and even sell product or services. There are some people uses internet for wrong purposes. Mostly, online fraud is the highest criminal activities.

Here are some important notes that people should take notes when participating in an e-auction. Firstly, is the User identity verification where eBay uses the service of Equifax to verify user identities for fee. Verified eBay user, a voluntary program, encourages users to supply eBay with information for online verification. By offering their Social Security number, driver’s license number, and date of birth, users can qualify for the highest level of verification on eBay.

Next is Authentication service which product authentication is a way of determining whether an item is genuine and described appropriately. Authentication is very difficult to perform because it relies on the expertise of the authenticators. This is because of their training and experience, experts can (for a fee) often detect counterfeits based on subtle details. However, two expert authenticators may have different opinions about the authenticity of the same item.

In Feedback forum, eBay allows registered buyers and sellers to build up their online trading reputations. It provides users with the ability to comment on their experiences with other individuals. Besides that, for Insurance policy, eBay offers insurance underwritten by Lloyd’s of London. Users are covered up to $200, with a $25 deductible. The program is provided at no cost to eBay users.

Lastly, Verification is a way of confirming the identity and evaluating the condition of an item is through verification. With verification, neutral third parties will evaluate and identify an item through a variety of means. For example, some collectors have their item “DNA tagged” for identification purposes. This provides a way of tracking an item if it changes ownership in the future.