New marketing Communication Tools for companies: Corporate blog

Nowadays, more and more organizations use corporate blog as a new marketing communication tool.

First at all, what is corporate blog? Actually, corporate blog is just like a personal blog which we use for posting our personal article or updating our personal information and news. Many organizations use the corporate blog to sell and promote their products.

Corporate blog brings a lot of benefit to the customers and organization.
For customers:
-It provides the latest news and information about company and its product.
-It allows customers express their personal opinion, suggestion and complaint here.
-Customers are easier to search their products by using blog.

For organizations:
-Easy to publish and set up.
-Free customer feedbacks and suggestions about your products.
-Providing more detail or accurate information to your customers.
-Building better relationship with your customers.

Corporate blog are new but powerful marketing communication tools for the organization. No matter what kind of organization you are: large or small, domestic company or international company, primary or public company can create your own corporate blog. Besides helping strengthen the relationship with your customers, a good corporate blog can also help to attract more potential customers!

There are some steps that to make successful corporate blog that benefits the organization:
- Companies have to be more concern about the liability and limitation that will lead to legal issue.
-Update frequently in order to attract more readers/ customers to visit it.
-Visiting and observing high quality corporate blogs and learn their blogging skill.

There are some examples of high quality blogs here:
Boeing ,Facebook, Google
Dell, Yahoo!

Just like personal blog, the organization must pay more attention to maintain and update it constantly and make creative changes in order to get more benefits and improve its brand image. Otherwise you will get nothing from corporate blog.